Santa Clara, one of Mexico’s most iconic dairy brands, was entering a new phase. With a strong legacy and a loyal following, the brand saw an opportunity to evolve how it connects with consumers in an increasingly digital, data-driven landscape. The moment offered clear opportunities:
Rich consumer interactions across channels—ready to be unified into an intelligent ecosystem.
Untapped first-party data—primed for deeper, direct relationships.
Multiple touchpoints—a chance to craft seamless, personalized experiences.
Talented teams—set to collaborate and scale innovation.
What Was at Stake
The challenge wasn’t staying relevant—it was leading the way. In a market moving at digital speed, Santa Clara had the chance to turn complexity into advantage. We helped them seize it.
How We Solved It
We teamed up with Santa Clara to define a focused, future-ready data strategy. While only a few activations were rolled out, the work laid the foundation for long-term growth.
Integrated ticket redemptions via WhatsApp (Yupio) into TCCC’s CRM.
Activated connected packs with QR codes to drive consented data collection.
Built the groundwork for predictive, personalized engagement.
Aligned teams to scale innovation with agility.
Outcomes
Expanded first-party data and active, consented users.
Piloted AI-driven activations with new engagement paths.
Strengthened internal collaboration and innovation readiness.
This wasn’t just digital transformation—it was future-proofing the brand’s role in an increasingly connected world.
