Game On: Winning the Gaming Revolution

A global beverage brand saw a massive opportunity in the booming LATAM gaming scene—where 7 out of 10 players were too deep in their matches to reach for a drink.
To connect meaningfully, they needed to understand what gamers truly wanted—and how to turn background presence into front-of-screen fandom.

• Most LATAM gamers weren’t pausing for a sip—they were mid-battle.
• Brand visibility didn’t match the size of the opportunity.
• The goal: deepen relevance and turn casual consumers into loyal fans.
• The big question: how does a global icon earn a lasting role in the gameverse?