When you’re expanding fast, every delay costs. But building everything in-house would slow things down. And outsourcing? Only if the partner could speak fluent Converse, move fast, and never miss a brand beat.
So yeah, no pressure
The real challenge:
Sync fast with internal teams already running full throttle
Deliver work that feels like Converse, not “inspired by”
Scale across borders without becoming beige
What We Did
We tapped into our Design Excellence Center in Bogotá, home to a multidisciplinary team built for fashion retail and trained for brand nuance. Think strategists, service designers, 3D magicians, compliance nerds (the fun kind), and creative leads who get the whole picture.
We synced, not subcontracted
Our team integrated with five Converse departments like we’d been there for years. Same tools. Same rhythm. Less ping-ponging.
We designed for humans, not just guidelines
Real stores. Real shoppers. Our toolkits reflected what actually happens on the ground, not just what looks good on a deck.
We moved fast because we understood deeply
With brand DNA baked into the team, we skipped the guesswork and the rework. Speed wasn’t rushed. It was built in.
The Results
(By the Numbers)
600 stores worldwide rolled out with toolkits 20% faster delivery times 24% cost savings compared to the old process 5 internal teams fully integrated3 years of ongoing collaboration and counting
The Big Win
This wasn’t a vendor model. It was a brand extension. The Bogotá team became an always-on creative partner that often knew the brief before it even landed.
Anyone can deliver fast. But delivering fast and on-brand, at global scale, without losing your soul? That’s retail rocket science. And lucky for Converse, we majored in it.
