How Immersive Travel Transforms Digital Leadership

For Coca-Cola’s LATAM leadership, China’s advanced digital ecosystem offered a window into potential futures – beyond what traditional market visits could provide.

Business / Innovation

CLIENT

Coca-Cola

For Coca-Cola’s LATAM leadership, China’s advanced digital ecosystem offered a window into potential futures – beyond what traditional market visits could provide.

The Challenge

Coca-Cola sought to expand its view beyond traditional market dynamics and immerse itself in a digital culture operating at a different speed. The opportunity centered on:

Gaining firsthand exposure to China’s innovative digital landscape.
Staying attuned to fast-evolving consumer behaviors.
Exploring how emerging ecosystems could inform LATAM’s digital future.

What Was at Stake 

Understanding these emerging trends wasn’t just insightful—it was essential to shaping future strategies, enhancing relevance, and fueling innovation across the region.

How We Approached It

We co-designed a hands-on, future-facing experience:

Curated a strategic 7-day journey across Shanghai and Hangzhou.
Facilitated deep dives with digital pioneers and innovative retail formats.
Led workshops to help Coca-Cola teams translate observations into localized, actionable strategies.

Outcomes

Unlocked momentum on digital initiatives across teams.
Fostered stronger cross-functional collaboration.
Strengthened strategic alignment with key bottlers.
Sparked clear next steps for regional digital transformation.

How Immersive Travel Transforms Digital Leadership

Business / Innovation

Coca-Cola

The Challenge

What Was at Stake

How We Approached It

Outcomes

This immersion shift catalyzed a perspective that traditional approaches simply cannot replicate.

Mexico City

US

Bogotá

Madrid